November
2022
01

MediaFashion: highlights Biologique Recherche's unique Facial Treatment and the coveted Lotion P50T - available at Miraj Hammam Spa

01

MediaCanadian Living: in its review of the Manta Pulse, Canadian Living praises it for bringing home the best part of the hair salon experience - that soothing scalp massage

September
2022
29

MediaVancouver Sun: features James Read Tan in an article all about maintaining your glow

06

MediaToronto Life: Biologique Recherche Spa Miraj Hammam is listed in a top ten list of spas to prepare you for the red carpet during TIFF

August
2022
08

MediaHELLO! Canada: features James Read Click and Glow Body and Shaeri's Multi-purpose Hair Oil in its foolproof summer beauty guide

July
2022
09

MediaChatelaine: Dame's Pom is featured in a roundup of Indigo's best-selling vibes

09

MediaChatelaine: lists Shaeri's hair care spray as one of the most hydrating and nourishing

08

MediaElle Canada: Biologique Recherche's Lotion P50T and Masque Vivant were among the top recommendations from Canada's top influencers!

June
2022
20

MediaElle Canada: Biologique Recherche's Creme Matricielle is listed among the best body moisturizers

14

MediaFashion: Shaeri's collection of dry, textured and curly hair care products are featured along with James Read Click & Glow Body as the "it" tanning product of the summer

May
2022
19

MediaElle Canada: Dame's Arousal serum among skincare favourites for 'down there'

03

MediaClin d'oeil: features Dame's latest innovations – Com, Sex Oil and Body Wipes!

April
2022
28

MediaThe Kit: Dame’s COM is featured as one of the five best (and prettiest) vibrators out there!

March
2022
18

MediaOld(ish): features Dame in their latest gift guide for World Sleep Day

14

MediaThe Kit: explains how to achieve a natural-looking sunless tan using James Read

February
2022
11

MediaElle Canada: sits down with Manta Muse and breast cancer survivor, Dani Binnington to discuss female hair loss

09

MediaThe Kit: Katherine Lalancette highlights the Manta in an article all about how to make your hair grow faster

January
2022
24

MediaOld(ish): declares Biologique Recherche's Masque Vernix worth it

December
2021
31

MediaThe Kit: reveals why washing your face is a resolution we all should keep and recommends Biologique Recherche's Lait VIP 02

21

MediaBest Health Magazine: features Biologique Recherche's LotionP50T among their list of skincare favourites

21

MediaVancouver Sun: tries Biologique Recherche's Colostrum VG and gives it a seal of approval

November
2021
24

MediaRefinery 29: features Biologique Recherche's Colostrum VG as one of the best winter moisturizers for serious barrier repair

18

MediaHELLO! Canada: features Magicstripes Collagen Eye Patches as part of a foolproof skin-care action plan for your wedding day

18

MediaHELLO! Canada: Get an IRL glow from head to toe with James Read Tan

October
2021
28

MediaMontecristo Magazine lists Biologique Recherche's Creme Dermopurifiante as one of the top products for treating adult acne

01

MediaRethink Breast Cancer: LBI will donate 20% of proceeds from pink shades of Manta Hair Brush and Dame Products during Breast Cancer Awareness month

September
2021
01

MediaElle Canada: The September issue features Biologique Recherche's Crème Matricielle in a piece titled 'Body Love' highlighting the best in body care products

August
2021
27

MediaThe Kit: The Manta Brush Wins A Beauty Disruptor Award

July
2021
27

MediaHELLO! Canada: Summer Beauty School - How to Get Soft Bronzed Skin With Biologique Recherche and James Read Tan

07

MediaOld(ish): James Read 's Glow20 will keep you looking natural while delivering a warm, subtle and believable faux tan

06

MediaElle Canada: features Biologique Recherche's Crème Matricielle and Liposculpt AC in their latest article

June
2021
28

MediaThe Kit: Beauty Director Katherine Lalancette calls Dame's Aer "the toy you'll want to tell all your friends about"

25

MediaThe Marilyn Denis Show: A perfectly even, natural-looking self-tan is totally doable with James Read Tan

25

MediaClin D'Oeil: features Dame Products in their latest article. The vulva is trending, and it's time we start talking about it. (article is written in French)

06

MediaFleetstreet: Get gorgeous tips with Magicstripes - the secret to growing long nails

04

MediaAaron O'Bryan: Glow ahead and pretend you're on a beach with Christine Cho and James Read Tan

01

MediaCityline: Features James Read Tan in their guide to a flawless self-tan without spending time in the sun

May
2021
28

MediaElle Canada: How to flawlessly self-tan your face with James Read Tan

28

MediaThe Kit: Can an at-home peel reveal a new post-pandemic you? Olivia Stren weighs in with Biologique Recherche

20

MediaGlobal Television's The Morning Show: Christine Cho shares sunless tanning tips to achieve the perfect summer glow with James Read Tan

18

MediaElle Canada: Features James Read Tan in their foolproof guide to creating the ultimate glow—sans sun damage

April
2021
27

MediaThe Kit: Our very own, Mariam, sits down with Toronto Journalist Leanne Delap in an exclusive interview with The Kit. Mariam and Leanne define glowing skin and teach us how to achieve it with James Read Tan and Biologique Recherche

26

MediaThe Kit: A big week for self-tanner and James Read Tan

March
2021
24

MediaThe Social: Mishal Camzi talks about how to upgrade your shower or bath experience with the Manta

12

MediaRefinery 29: Features Biologique Recherche's Crème ISO Placenta in its Spring trend report

February
2021
25

MediaForbes: Biologique Recherche becomes the official brand of Forbes Travel Guide

16

MediaForbes: The 10 best must-have products from Biologique Recherche 2021

11

MediaElle Québec: features Dame Products in their latest article discussing the revolution of the sexual wellness industry

January
2021
28

MediaCoveteur: Melissa Medvedich keeps her cool with the Manta

13

MediaMarilyn Denis Show: Beauty Guru, Christine Cho talks about her favourite self-care beauty tools and products. Christine shares the benefits and the story behind the Manta brush.

December
2020
23

MediaReader's Digest, Best Health declares Manta as totally worth the hype

14

MediaOld(ish) includes Manta in a gift guide for the grey haired

November
2020
20

MediaFashion: Features Dame in 24 self-care gifts that will give someone a much need mood lift

20

MediaFashion: includes the Manta in 20 of the best gifts that give back

October
2020
13

MediaThe Kit: Meet the Manta, a hair-changing brush made with love

05

Press ReleaseThe Manta lands in Canada.

March
2020
03

MediaElle Canada: Consider this your GPS for the French skincare brand, Biologique Recherche

Living Beauty Inc. sparks connections—between brands, retailers, professionals and people.

Our Story

Living Beauty Inc. sparks connections—between brands, retailers, professionals and people. By taking a personalized approach to business, we build meaningful relationships with those who believe that a great product should trigger an intimate, emotional moment every time you use it. Our fresh, relevant point of view is shaping the conversation on what the industry can become.

It’s beauty,
expanded.

Our services
Our services

Sales

We identify and select the retail and professional business partners who best understand your brand and build lasting relationships.

Logistics Management

We have an expert on hand at every touchpoint of the product journey, including importation, fulfilment, cross-Canada shipping and storage.

Education

We keep your customers educated about your brand’s unique benefits and selling points through one-on-one training, round-the-clock support and team-building brand conferences. 

Marketing

We strategize and execute key creative marketing opportunities to connect with content that’s impactful, thoughtful and relevant. 

Public Relations

We generate buzz through outreach to television, print and digital media and influencers including creative mailers, product seeding, one-on-one meetings and launch events, all tailored to your specific product.

Creative

We expand your brand’s visual identity through thoughtful and relevant graphic design and photography that properly represents your products.

Compliance

We complete all necessary Health Canada registrations and licensing and ensure EDI compliance with retailers.

Our Mariam

Mariam

When I started Living Beauty Inc. in 2015, I wanted to share my vision of great beauty products with Canadians. In doing this, I also ended up building a national network of professionals, retailers and store owners who feel as passionate about beauty as I do. With results-driven, innovative and safe products as our common ground, we work together to evolve the beauty landscape to be more kind, more inclusive and more effective.

 

Beauty’s been a part of my life since the days when I would raid my mom’s makeup bag and apply her products while watching Sesame Street (clearly an early adopter). In high school, I became a finalist in Seventeen magazine and Chanel’s “Nail Color of the Year” contest and, although I didn’t win, the experience sealed my fate in the beauty industry. I left my hometown of Toronto to attend NYU where my friends and I would volunteer to work backstage at New York Fashion Week. It was hard work, and it taught me that nothing is out of reach. For 10 years, I oversaw a medical skincare company where I introduced industry leaders like Biologique Recherche and James Read Tan to Canadians. Although I’m a skin-science nerd at heart, I also studied to become a makeup artist.

 

With Living Beauty Inc., I’m focused on the next evolution of the beauty industry, one that’s democratic, thoughtful and brings value to a community. My definition of beauty includes anything that creates the foundation before you put your clothes on, and I’m on a mission to expand our perception of the good that beauty can do. Beauty fits everyone. It’s an amazing way to help people achieve the best version of themselves.

Read MoreRead Less
Our Team

We work together, with each of us specializing in our own area of expertise.

  • Hometown

  • First Love

  • Holy grail product

  • Favourite Ritual

Mariam White

[mah-ree-uhm hwahyt]

  • Hometown

    Toronto, Ontario

  • First Love

    Prescriptive concealer and The Body Shop’s lip balm

  • Holy grail product

    Biologique Recherche Crème Masque Vernix

  • Favourite Ritual

    Using Masque Vivant on Saturday mornings while my kids run out of the room

Mariam White [mah-ree-uhm hwahyt]

Founder & CEO

Aili Tao

[ahy-lee tou]

  • Hometown

    Tianjin, China

  • First Love

    Shiseido Ginza Tokyo

  • Holy grail product

    Biologique Recherche Protection UV

  • Favourite Ritual

    Before bedtime, after applying all of my favorite BR products, I comb my hair with a manta brush, the soft brush gently massaging my scalp. It brushes away my tiredness from a long day, also relaxes my mind, and helps me with better quality sleep even though the quantity is never enough.

Aili Tao [ahy-lee tou]

Director of Operations

Veronika Gueorguieva

[ver-aw-ni-kah jor-jay-vah]

  • Hometown

    Sofia, Bulgaria

  • First Love

    My foundation or tinted moisturizer

  • Holy grail product

    I cannot live without BR’s Masque VIP02 and Masque PIGM400

  • Favourite Ritual

    One thing I never miss doing is my mini facial at home at least once a week.

Veronika Gueorguieva [ver-aw-ni-kah jor-jay-vah]

Director of Education

Seerlee Archer

[seer-lee ar-cher]

  • Hometown

    Barry’s Bay, Ontario

  • First Love

    Nail polish

  • Holy grail product

    Biologique Recherche P50 T

  • Favourite Ritual

    Hot lemon water and apple cider vinegar first thing in the morning, eight hours of sleep and double cleansing.

Seerlee Archer [seer-lee ar-cher]

Branding and Marketing Specialist

Cheryl Vispo

[sheh-ruhl vis-po]

  • Hometown

    Toronto, Ontario

  • First Love

    Eye Lash curler and matte nude lipstick

  • Holy grail product

    Biologique Recherche Creme Contour Des Yeux VIP 02 - all about brightening!

  • Favourite Ritual

    Daily cleansing, weekly hair masks and evening bath, all very necessary!

Cheryl Vispo[sheh-ruhl vis-po]

Operations Coordinator

Mila Pankovic

[mee-lah pan-koh-vich]

  • Hometown

    Vancouver, British Columbia

  • First Love

    PCA Skin A&C serum

  • Holy grail product

    Biologique recherche P50 PIG 400

  • Favourite Ritual

    Every Sunday is my self-care day. I enjoy a detoxifying mineral bath, mini facial treatment and pedicure.

Mila Pankovic [mee-lah pan-koh-vich]

Account Executive Eastern Ontario, Quebec & Maritimes | Regional Trainer

Nikko Godard

[nee-kow go-dard]

  • Hometown

    Whitecourt, Alberta

  • First Love

    Fragrances have a significant impact on our emotions, memory, and well-being. My love of fragrances was what lead me to venture into learning about the beauty industry, and subsequently cultivating the career I have today. My favourite fragrance is Santal Carmin by Atelier Cologne with notes of Bergamot, Sandalwood, and Madagascar Vanilla.

  • Holy grail product

    Davines Oi Milk - this is the best all in one leave-in conditioner!

  • Favourite Ritual

    My AM and PM skincare routines are my all-time favourites. There is nothing like spending 30 minutes with yourself, fully experiencing every step of your routine and the instant gratification after a face mask.

Nikko Godard[nee-kow go-dard]

Account Executive Western Canada

Adrienn Jean-Pierre

[ay-dree-uhn zj-anh-pee-air]

  • Hometown

    Budapest, Hungary

  • First Love

    L’Oréal Voluminous Original Mascara - Blackest Black, MAC Clear Lip Glass were my go to items to complete any make-up look.

  • Holy grail product

    BR Sérum Yall~O2 leaves my skin plumped and glowing

  • Favourite Ritual

    Dermaplaning every 2 weeks and BR Masque VIPO2 & Biofixine. My skin is reborn and I feel like I can conquer anything!

Adrienn Jean-Pierre [ay-dree-uhn zj-anh-pee-air]

Account Executive Ontario & Manitoba