Email us to locate a retailer or to add our brands to your store.
April
2023
14
MediaHELLO! Canada: features Olverum Bath Oil in a lineup of curated product recommendations for the ultimate bath experience.
March
2023
09
MediaNuvo: interviews Mariam White on the benefits of 'cold' and how Biologique Recherche has been ahead of its time with its approach to product formulation and treatments.
01
MediaFashion: features Shaeri's Co-Wash as a hero product for achieving your best hair
February
2023
13
MediaElle Canada: features Dame's Kip in an article all about elevating your winter bathing routine
01
MediaS/ Magazine: lists Biologique Recherche's Serum Collagene Originel and Olverum's Firming Body Moisturizer in a roundup of top new beauty launches.
December
2022
08
MediaS/ Magazine: includes Biologique Recherche's Platysma in its gift guide for the most glamorous getaway
02
MediaFashion: features Shaeri in a roundup of the best curly hair masks for winter
November
2022
01
MediaFashion: highlights Biologique Recherche's unique Facial Treatment and the coveted Lotion P50T - available at Miraj Hammam Spa
01
MediaCanadian Living: in its review of the Manta Pulse, Canadian Living praises it for bringing home the best part of the hair salon experience - that soothing scalp massage
September
2022
29
MediaVancouver Sun: features James Read Tan in an article all about maintaining your glow
06
MediaToronto Life: Biologique Recherche Spa Miraj Hammam is listed in a top ten list of spas to prepare you for the red carpet during TIFF
August
2022
08
MediaHELLO! Canada: features James Read Click and Glow Body and Shaeri's Multi-purpose Hair Oil in its foolproof summer beauty guide
July
2022
09
MediaChatelaine: Dame's Pom is featured in a roundup of Indigo's best-selling vibes
09
MediaChatelaine: lists Shaeri's hair care spray as one of the most hydrating and nourishing
08
MediaElle Canada: Biologique Recherche's Lotion P50T and Masque Vivant were among the top recommendations from Canada's top influencers!
June
2022
20
MediaElle Canada: Biologique Recherche's Creme Matricielle is listed among the best body moisturizers
14
MediaFashion: Shaeri's collection of dry, textured and curly hair care products are featured along with James Read Click & Glow Body as the "it" tanning product of the summer
May
2022
19
MediaElle Canada: Dame's Arousal serum among skincare favourites for 'down there'
03
MediaClin d'oeil: features Dame's latest innovations – Com, Sex Oil and Body Wipes!
April
2022
28
MediaThe Kit: Dame’s COM is featured as one of the five best (and prettiest) vibrators out there!
March
2022
18
MediaOld(ish): features Dame in their latest gift guide for World Sleep Day
14
MediaThe Kit: explains how to achieve a natural-looking sunless tan using James Read
February
2022
11
MediaElle Canada: sits down with Manta Muse and breast cancer survivor, Dani Binnington to discuss female hair loss
09
MediaThe Kit: Katherine Lalancette highlights the Manta in an article all about how to make your hair grow faster
January
2022
24
MediaOld(ish): declares Biologique Recherche's Masque Vernix worth it
December
2021
31
MediaThe Kit: reveals why washing your face is a resolution we all should keep and recommends Biologique Recherche's Lait VIP 02
21
MediaBest Health Magazine: features Biologique Recherche's LotionP50T among their list of skincare favourites
21
MediaVancouver Sun: tries Biologique Recherche's Colostrum VG and gives it a seal of approval
November
2021
24
MediaRefinery 29: features Biologique Recherche's Colostrum VG as one of the best winter moisturizers for serious barrier repair
18
MediaHELLO! Canada: features Magicstripes Collagen Eye Patches as part of a foolproof skin-care action plan for your wedding day
18
MediaHELLO! Canada: Get an IRL glow from head to toe with James Read Tan
October
2021
28
MediaMontecristo Magazine lists Biologique Recherche's Creme Dermopurifiante as one of the top products for treating adult acne
01
MediaRethink Breast Cancer: LBI will donate 20% of proceeds from pink shades of Manta Hair Brush and Dame Products during Breast Cancer Awareness month
September
2021
01
MediaElle Canada: The September issue features Biologique Recherche's Crème Matricielle in a piece titled 'Body Love' highlighting the best in body care products
August
2021
27
MediaThe Kit: The Manta Brush Wins A Beauty Disruptor Award
July
2021
27
MediaHELLO! Canada: Summer Beauty School - How to Get Soft Bronzed Skin With Biologique Recherche and James Read Tan
07
MediaOld(ish): James Read 's Glow20 will keep you looking natural while delivering a warm, subtle and believable faux tan
06
MediaElle Canada: features Biologique Recherche's Crème Matricielle and Liposculpt AC in their latest article
June
2021
28
MediaThe Kit: Beauty Director Katherine Lalancette calls Dame's Aer "the toy you'll want to tell all your friends about"
25
MediaThe Marilyn Denis Show: A perfectly even, natural-looking self-tan is totally doable with James Read Tan
25
MediaClin D'Oeil: features Dame Products in their latest article. The vulva is trending, and it's time we start talking about it. (article is written in French)
06
MediaFleetstreet: Get gorgeous tips with Magicstripes - the secret to growing long nails
04
MediaAaron O'Bryan: Glow ahead and pretend you're on a beach with Christine Cho and James Read Tan
01
MediaCityline: Features James Read Tan in their guide to a flawless self-tan without spending time in the sun
May
2021
28
MediaElle Canada: How to flawlessly self-tan your face with James Read Tan
28
MediaThe Kit: Can an at-home peel reveal a new post-pandemic you? Olivia Stren weighs in with Biologique Recherche
20
MediaGlobal Television's The Morning Show: Christine Cho shares sunless tanning tips to achieve the perfect summer glow with James Read Tan
18
MediaElle Canada: Features James Read Tan in their foolproof guide to creating the ultimate glow—sans sun damage
April
2021
27
MediaThe Kit: Our very own, Mariam, sits down with Toronto Journalist Leanne Delap in an exclusive interview with The Kit. Mariam and Leanne define glowing skin and teach us how to achieve it with James Read Tan and Biologique Recherche
26
MediaThe Kit: A big week for self-tanner and James Read Tan
March
2021
24
MediaThe Social: Mishal Camzi talks about how to upgrade your shower or bath experience with the Manta
12
MediaRefinery 29: Features Biologique Recherche's Crème ISO Placenta in its Spring trend report
February
2021
25
MediaForbes: Biologique Recherche becomes the official brand of Forbes Travel Guide
16
MediaForbes: The 10 best must-have products from Biologique Recherche 2021
11
MediaElle Québec: features Dame Products in their latest article discussing the revolution of the sexual wellness industry
January
2021
28
MediaCoveteur: Melissa Medvedich keeps her cool with the Manta
13
MediaMarilyn Denis Show: Beauty Guru, Christine Cho talks about her favourite self-care beauty tools and products. Christine shares the benefits and the story behind the Manta brush.
December
2020
23
MediaReader's Digest, Best Health declares Manta as totally worth the hype
14
MediaOld(ish) includes Manta in a gift guide for the grey haired
November
2020
20
MediaFashion: Features Dame in 24 self-care gifts that will give someone a much need mood lift
20
MediaFashion: includes the Manta in 20 of the best gifts that give back
October
2020
13
MediaThe Kit: Meet the Manta, a hair-changing brush made with love
05
Press ReleaseThe Manta lands in Canada.
March
2020
03
MediaElle Canada: Consider this your GPS for the French skincare brand, Biologique Recherche
Living Beauty Inc. sparks connections—between brands, retailers, professionals and people.
Our Story
Living Beauty Inc. sparks connections—between brands, retailers, professionals and people. By taking a personalized approach to business, we build meaningful relationships with those who believe that a great product should trigger an intimate, emotional moment every time you use it. Our fresh, relevant point of view is shaping the conversation on what the industry can become.
Our services
Sales
We identify and select the retail and professional business partners who best understand your brand and build lasting relationships.
Logistics Management
We have an expert on hand at every touchpoint of the product journey, including importation, fulfilment, cross-Canada shipping and storage.
Education
We keep your customers educated about your brand’s unique benefits and selling points through one-on-one training, round-the-clock support and team-building brand conferences.
Marketing
We strategize and execute key creative marketing opportunities to connect with content that’s impactful, thoughtful and relevant.
Public Relations
We generate buzz through outreach to television, print and digital media and influencers including creative mailers, product seeding, one-on-one meetings and launch events, all tailored to your specific product.
Creative
We expand your brand’s visual identity through thoughtful and relevant graphic design and photography that properly represents your products.
Compliance
We complete all necessary Health Canada registrations and licensing and ensure EDI compliance with retailers.
Mariam
When I started Living Beauty Inc. in 2015, I wanted to share my vision of great beauty products with Canadians. In doing this, I also ended up building a national network of professionals, retailers and store owners who feel as passionate about beauty as I do. With results-driven, innovative and safe products as our common ground, we work together to evolve the beauty landscape to be more kind, more inclusive and more effective.
Beauty’s been a part of my life since the days when I would raid my mom’s makeup bag and apply her products while watching Sesame Street (clearly an early adopter). In high school, I became a finalist in Seventeen magazine and Chanel’s “Nail Color of the Year” contest and, although I didn’t win, the experience sealed my fate in the beauty industry. I left my hometown of Toronto to attend NYU where my friends and I would volunteer to work backstage at New York Fashion Week. It was hard work, and it taught me that nothing is out of reach. For 10 years, I oversaw a medical skincare company where I introduced industry leaders like Biologique Recherche and James Read Tan to Canadians. Although I’m a skin-science nerd at heart, I also studied to become a makeup artist.
With Living Beauty Inc., I’m focused on the next evolution of the beauty industry, one that’s democratic, thoughtful and brings value to a community. My definition of beauty includes anything that creates the foundation before you put your clothes on, and I’m on a mission to expand our perception of the good that beauty can do. Beauty fits everyone. It’s an amazing way to help people achieve the best version of themselves.
Our Team
We work together, with each of us specializing in our own area of expertise.
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Hometown
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First Love
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Holy grail product
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Favourite Ritual
Mariam White
[mah-ree-uhm hwahyt]
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Hometown
Toronto, Ontario
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First Love
Prescriptive concealer and The Body Shop’s lip balm
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Holy grail product
Biologique Recherche Crème Masque Vernix
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Favourite Ritual
Using Masque Vivant on Saturday mornings while my kids run out of the room.
Mariam White [mah-ree-uhm hwahyt]
Founder & CEO(email)
Aili Tao
[ahy-lee tou]
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Hometown
Tianjin, China
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First Love
Shiseido Ginza Tokyo
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Holy grail product
Biologique Recherche Protection UV
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Favourite Ritual
Before bedtime, after applying all of my favourite Biologique Recherche products, I comb my hair with a Manta brush, the soft brush gently massaging my scalp. It relaxes my mind, and helps me with better quality sleep even though the quantity is never enough.
Aili Tao [ahy-lee tou]
Director of Operations(email)
Laura Townsend
[lo-rah town-zend]
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Hometown
Toronto, Ontario
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First Love
Glitter roll-ons and Aussie Sprunch Hair Spray
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Holy grail product
Codex Labs Bia Exfoliating Wash and Wonderblush Lipstick
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Favourite Ritual
A hot, quiet shower when my children allow!
Laura Townsend[lo-rah town-zend]
Director of Retail (email)
Veronika Gueorguieva
[ver-aw-ni-kah jor-jay-vah]
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Hometown
Sofia, Bulgaria
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First Love
My foundation or tinted moisturizer
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Holy grail product
I cannot live without Biologique Recherche’s Masque VIP O2 and Masque PIGM 400.
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Favourite Ritual
One thing I never miss doing is my mini facial at home at least once a week.
Veronika Gueorguieva [ver-aw-ni-kah jor-jay-vah]
Director of Education(email)
Seerlee Archer
[seer-lee ar-cher]
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Hometown
Barry’s Bay, Ontario
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First Love
Nail polish
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Holy grail product
Biologique Recherche P50T
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Favourite Ritual
Eight hours of sleep and double cleansing.
Seerlee Archer [seer-lee ar-cher]
Marketing and Brand Lead, B2B(email)
Cheryl Vispo
[sheh-ruhl vis-po]
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Hometown
Toronto, Ontario
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First Love
Eye Lash curler and matte nude lipstick
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Holy grail product
Biologique Recherche Creme Contour des Yeux VIP O2 - all about brightening!
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Favourite Ritual
Daily cleansing, weekly hair masks and evening bath, all very necessary!
Cheryl Vispo[sheh-ruhl vis-po]
Operations Coordinator(email)
Mila Pankovic
[mee-lah pan-koh-vich]
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Hometown
Vancouver, British Columbia
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First Love
PCA Skin A&C serum
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Holy grail product
Biologique Recherche P50 PIGM 400
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Favourite Ritual
Every Sunday is my self-care day. I enjoy a detoxifying mineral bath, mini facial treatment and pedicure.
Mila Pankovic [mee-lah pan-koh-vich]
Account Executive Eastern Ontario, Quebec & Maritimes | Regional Trainer(email)
Nikko Godard
[nee-kow go-dard]
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Hometown
Whitecourt, Alberta
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First Love
Fragrances have a significant impact on our emotions, memory, and well-being. My love of fragrances was what lead me to venture into learning about the beauty industry, and subsequently cultivating the career I have today. My favourite fragrance is Santal Carmin by Atelier Cologne with notes of Bergamot, Sandalwood, and Madagascar Vanilla.
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Holy grail product
Davines Oi Milk - this is the best all in one leave-in conditioner!
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Favourite Ritual
My AM and PM skincare routines are my all-time favourites. There is nothing like spending 30 minutes with yourself, fully experiencing every step of your routine and the instant gratification after a face mask.
Nikko Godard[nee-kow go-dard]
Account Executive Western Canada(email)